This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho

this is why. this is why learning sign language is so important, it enriches the communication between a deaf child and hearing parents. *we are deaf parents and our daughter is a CODA*. it is a language. more than 90% of deaf kids are born to hearing parents and 70% of parents don’t learn sign language which impacts those deaf children significantly. this is why we scream for our advocacy of our rights and our language. many deaf children are facing language deprivation impacting their liveliho