Taco Bell 1997 ivonic Chihuahua tv commercial

Inc. on Instagram: "If you grew up in the ’90s, the “¡Yo quiero Taco Bell!" chihuahua commercial was inescapable. Remember the vital-to-surfers sunscreen Sun Bum? Both of these memorable branding moments were created by serial entrepreneur Tom Rinks.⁠ ⁠ Tom sat down with us for this episode of From the Ground Up to discuss his unusual path to becoming a branding whiz—and what he’s learned about identifying human desire along the way. ⁠ ⁠ Available at the link in bio or wherever you get your podc