Presenting the Gucci Cruise 2018 campaign video. Seen through director Chuck Grant’s point-of-view, the characters take front seat together with the elaborately-detailed and colorful collection. The cast—people from creative director Alessandro Michele’s world—and the setting of Rome inspire the campaign’s name, Roman Rhapsody. Art director: Christopher Simmonds Music: “Place I know/Kid like you” written and performed by Arthur Russell. | Gucci

Missed Gucci's new men's tailoring campaign with Harry Styles? Watch it here and then discover how company culture is fuelling the brand's success: https://bit.ly/2KSVxef | The Business of Fashion