Rowntree’s Fruit Pastilles adverts of the 1970s and 80s were loud, funny, and instantly recognisable. They leaned on the comic double act of Windsor Davies and Don Estelle, already household names from It Ain’t Half Hot Mum. Their mix of booming authority and squeaky charm made the ads unforgettable, and they gave the sweets a personality that no other brand could match. The decision to cast them together was bold. Advertising executives feared the pair were too tied to their sitcom roles, but t
Rowntree’s Fruit Pastilles adverts of the 1970s and 80s were loud, funn…
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