TCU's Olivia Miles, Texas Tech's NiJaree Canady, and Arizona State's Sam Leavitt are the Big 12's Venmo Athlete Ambassadors.

Texas Tech Using NIL Funding to Become Contenders in Big 12 ...

The Syracuse University's men's basketball team offered a glimpse of its 2025 lineup at the Summer Slam NIL event.

Texas Tech with influential booster Cody Campbell is trying to do what Oregon did with Nike founder Phil Knight, and spend ...

Coaches are complaining about other schools making contract offers despite a new regulatory body and college football’s new compensation cap. It's still early July, and the finger pointing has already ...

McGuire, though, embraced the challenge head-on. Rather than to run from high-caliber opponents and pave a more manageable ...

Behren Morton has been at Texas Tech since 2021, practically a lifetime for quarterbacks these days. A lot has happened in Lubbock since he arrived as a ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Texas Tech has made national news recently with the commitment of top-10 talent Felix Ojo. The commitment made a splash, and the story of his revenue-sharing co ...