Slate Auto is developing an extremely affordable and customizable electric pickup truck. How the Jeff Bezos-backed company could rival Tesla.

The Slate Truck is a simple, electric vehicle made in the United States, with an expected price of just under $20,000, according to its website.

You have no doubt been inundated with information about Slate Auto and its new electric pickup truck with a price tag below $20,000 (after federal incentives, that is). The Slate truck deserves attention;