The Drum Awards Festival celebrates the B2B leaders pushing brands toward clearer ideas, stronger stories and measurable growth. Follow jurors like Pierluigi Cumo as they define what effective B2B ...
The creative business consultant, who spent more than 10 years as WPP’s global CCO, reflects on the Omnicom-IPG shake-up and ...
The gap between marketing and development is often where BFCM campaigns fail. Marketers plan for traffic; developers manage ...
How should agencies balance new versus retained business? (Piret Ilver/Unsplash) 2025 may well be remembered as a year of great transition for agencies, with leaders in the space ...
The work comes from McCann Manchester, with the franchise now in its 10th year.
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