Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Sources say SXSW staff faced mounting pressure from Penske and his team to maximize profits and feature more conservative speakers.

The estimated national TV spending by automakers in the first quarter was up 3.5% year-over-year, thanks in part to a robust March showing, up 10.8% year-over-year. Automakers spent an estimated $ ...

Earlier this month, the 5th Circuit Court of Appeals threw out AT&T's $57 million fine for sharing customers' location data, ruling that Federal Communications Commission violated AT&T's ...

Hi John: Thanks for asking. To clarify, no, only 3% of the respondents reduced their digital ad spending in the quarter, and 12.3% remained the same. As the story says, 45% increased spending by ...

The link is not working for me, but it explains how the name change came about.The name of the highest mountain in North America became a subject of dispute in 1975, when the Alaska Legislature ...

The brand also used DOOH for a recent placement in New York's Times Square touting Grove's new health emphasis. Read the whole story ...

The world needs more “truth to power” spoken today. With so many core human values under siege, we have too much silence. We have too much quiet complicity -- and too many compromising their ...

In advance of the upcoming Association of National Advertisers' Advertising Financial Management Conference (April 27-30 in Carlsbad, CA), I sat down for a no-holds-barred conversation with Acadia ...

Interpublic reported a net organic revenue decline of 3.6% in the first quarter of the year, which it said was in line with expectations given account activity last year. The company had earlier ...

Levi Strauss & Co. is the latest company to fend off conservative pressure to eliminate company policies that promote diversity, equity and inclusion, saying those values are integral to brand ...