If you're age 35 or younger and your college degree is in a non-STEM field, I'd bet that you've heard (more than once) some variation of "Oh, so you studied [insert name of discipline that falls under ...

Content marketing is a well-established discipline for generating inbound leads through keyword targeting and other methods. And since you're reading this on MarketingProfs, you probably don't need me ...

Apple is the most valuable brand in the world in 2025, with a brand value of nearly $1.3 trillion. That's according to Kantar BrandZ’s annual ranking of the 100 most valuable global brands. An ...

Some 38% of professionals say their firm canceled or downgraded legacy SaaS solutions in 2025, and 21% say they replaced legacy solutions with AI-native tools. That's according to a recent survey ...

Webinars are powerful communication and promotional tools—perhaps the most effective method for effectively promoting a message to a target audience. No other method is more engaging, further-reaching ...

When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say, “It won't leak in your pocket and embarrass you.” However, the company mistakenly thought the Spanish word “embarazar” ...

Most professional writers say they're now using AI tools for their work, and most also say that they think AI tools will lead to decreased opportunities for writers, according to recent research from ...

People who engage with brands via social media demonstrate a deeper emotional commitment to those brands, and they spend between 20% and 40% more than other customers on the products and services ...

Consumers in the United States rate Wegmans, Publix, and Amazon.com as the most socially responsible companies, according to recent research from The Harris Poll. The report was based on data from a ...

More than one in five marketers say their role has 10 more core responsibilities, according to a recent survey.

Learn how CMOs and marketing leaders can integrate compliance into marketing campaigns to reduce risk, streamline reviews, ...

In an increasingly fragmented retail landscape, customer loyalty programs are an important tool to help retailers maximize their "share of wallet" among consumers. A recent study we conducted at ...