Canceled tradeshows. Virtual customer events. Postponed sales meetings. How can B2B companies continue to engage customers and prospects when the traditional ways of doing business are nearly ...

Consumers are using more devices and touchpoints than ever before. Brands have had no choice but to adopt an omnichannel marketing strategy—some with more success than others. To keep up with the ...

Apple is the most valuable global brand in 2015, followed by Google, according to a recent report from Millward Brown. The BrandZ Most Valuable Global Brands report was based on a combination of ...

What key changes are Gen Z and Millennial B2B marketers noticing in buyer behavior? To find out, Anteriad and Ascend2 surveyed marketing decision-makers around the world who work for B2B organizations ...

Marketing Management - Fully 71% of CEOs say they would give their CMO's performance a grade of A or B, according to recent ...

Millennials are more likely than Baby Boomers to do multiple things while consuming media, to pay for socially responsible products, and to be willing to try new digital platforms, according to recent ...

Having a unique brand voice helps your company stand out from the competition and connect with your audience. But when many people write for you, keeping that voice consistent across all content can ...

Credit unions and H-E-B, a grocery store chain headquartered in Texas, are the most trusted companies by consumers in the United States, according to a recent report from Temkin Group. The report was ...

Firms spend 23 hours writing a response to a request for proposal (RFP) and involve nine people in the process, on average, according to recent research from Loopio. The report was based on data from ...

Explore how marketing teams are using data insights, optimizing spend, leveraging AI tools, and mastering efficiency to drive measurable growth and strategic success.

What are the most important B2B lead generation insights and data points you should be aware of in 2025? To find out, researchers at Sopro reviewed proprietary research from the past year for key ...

Social Media Marketing - This infographic from LinkedIn looks at how AI-powered Accelerate ad campaigns work and how they can compliment your current strategies.