Corona is tying together a wide-ranging “The Last of Us” integration with themed commercials set in the post-apocalyptic environment of the popular show, according to information shared with Marketing ...

Social off Socials” is meant to inspire consumers to unplug and also includes tie-ups with creators like Dude with Sign, Lil ...

The P&G brand tied up with a popular creator who raved about the effectiveness of an expired bottle of Pantene found in her ...

Mark Read dismisses the notion that there was a “pull forward” in investments in Q1 but acknowledges tariffs could hit some ...

While marketers tend to invest in performance marketing in a downturn, sellers on the company’s e-commerce marketplace may ...

Although Stanley earned a spot on Circana’s list of fastest-growing outdoor brands last year, chatter has already begun about ...

This year is expected to deliver the first drop in consumer usage across traditional and digital media channels since the ...

Positive customer experiences, consistent product quality and long-term brand familiarity drive greater loyalty, a ...

Skin Obsessed” riffs on the realities of complex self-care routines and spans CTV, online video, paid social and streaming ...

CMO Kathleen Braine explains how partnering with trailblazing driver Toni Breidinger helps boost the reach of the Kendall ...

Digital video is projected to represent 58% of total video ad spending, outpacing linear TV for a second consecutive year.

Neither changes to ad spend caused by the trade war nor a pullback on fact-checking seriously affected earnings, but the ...