Magenta Telekom and Readpeak boost awareness and activations with native content-driven creatives, reaching people as they ...

In today’s Digest, we cover Walmart exploring ads for its Sparky AI shopping agent, Warner Music Group settling with an AI ...

As two European technology pioneers, Adform’s on-the-ground expertise combined with Spotify’s deep knowledge of its global ...

This week, AI takes center stage as retailers, platforms, and tech giants roll out new tools. In today’s MadTech Daily, we look at the European Parliament urging a social media ban for under-16s, the ...

The open web contracting. Referral traffic has been obliterated primarily by Google and the shift in consumer behaviour. The ...

Black Friday has been one of the UK’s biggest yearly shopping events for well over a decade now, long-cemented into ...

IAB Europe, the leading European-level industry association for the digital advertising industry, has today (26th November, ...

Hugh Stevens, managing director EMEA at AUDIENCES, dives into the future of first-party data activation. He looks at how ...

In today’s Digest, we look at US senators pushing a probe into Facebook and Instagram scam ads, ChatGPT adding a new shopping ...

As the creator economy continues to experience rapid growth - forecast to reach USD$480bn (£364bn) by 2027 - this partnership ...

Gadgets such as AI fitness mirrors, LED face masks, and sonic toothbrushes have experienced a huge increase in sales ...

As Dustin Cha, CEO of Ad-Shield, put it: "After the first generation of ad blockers blew up and became popular, a second ...