Programmatic market is no longer constrained by consumer behaviour—it is constrained by outdated buying models, says the ...
Experts highlight a real gap between platform-reported performance and what marketers see on the ground, making it hard to ...
Bhansali Productions will exclusively sell music rights of all its future films to Saregama under a pre-agreed pricing ...
Deep engagement, franchise loyalty and connected TV adoption are turning the South into OTT’s growth anchor, say industry ...
The awards celebrate excellence in content-driven brand storytelling by recognising outstanding achievements in content ...
Rising television ad costs are leading brands to use six-second spots, prompting questions about the sustainability of ...
For India’s DTH operators, IPTV-led bundling is less a silver bullet and more a necessary bridge to relevance. Higher ARPUs ...
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