Siddharth Kumar Tewary, Founder of Swastik Stories, says building a multi-format IP universe ensures stories resonate across ...

Myntra started as a modest gift-personalisation site but quickly evolved into India’s fashion-ecommerce powerhouse. Acquired ...

Publicis Groupe India announced the appointment of Atique Kazi as chief executive officer of Performics India, signalling a ...

Ex-JioStar executive Chandan Das joins Mirchi to lead five Karnataka radio stations, focusing on digital monetisation, MPing, ...

WPP Media has won the integrated media mandate for Orient Electric Limited, covering media planning and buying across offline ...

With sharp cultural insight, Kulfi Collective made Spotify Wrapped 2025 resonate deeply by tapping into moments everyone recognised and enjoyed.

He is currently working as CCO of BBH India and will continue to report to Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India and Propagate India.

Noise, the connected lifestyle brand, has announced the appointment of Prerna Kapur as associate director – marketing. In her new role, she will lead brand partnerships, public relations and community ...

Oreo is launching a zero-sugar cookie in the US, trading cane sugar for artificial sweeteners. The move has split the ...

The parent company of Budweiser beer has signed its first-ever partnership with the International Cricket Council (ICC) to ...

AI-generated videos showing a "Maggi capsule" that instantly creates noodles went massively viral, sparking debate. Maggi ...

At Comic Con Delhi, where global fandoms dominate the floor, a homegrown comic icon drew crowds. Here is how Prans ...