New research shows when to mention a direct competitor in your marketing—and when to avoid it. Sign up for HBR Executive Agenda - for insights you need to steer your business now. Only available to ...

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

Reprint: R1409C The author, a strategy and international-business professor at Harvard Business School, has come to a conclusion that may surprise you: Trying to apply management practices ...

The advice show for workplace dilemmas. We take your questions and offer a better way forward.

For the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed ...

Reprint: R0711C Many executives are surprised when previously successful leadership approaches fail in new situations, but different contexts call for different kinds of responses. Before ...

There seems to be something special about coworking spaces. As researchers who have, for years, studied how employees thrive, we were surprised to discover that people who belong to them report ...

Real-life coaching sessions with leaders working to overcome professional challenges. Muriel Wilkins is an executive coach with a strong track record of helping CEOs and senior leaders get through ...

Researchers have struggled to establish a causal relationship between diversity and financial performance—especially at large companies, where decision rights and incentives can be murky, and ...

Gen AI has already begun transforming work by speeding up and even automating tasks, but looking further up the org chart, how will it change the work of middle managers? A new Harvard Business ...

Blindspots aren’t occasional stumbles—they’re the default until you surface them. In this HBR Executive Masterclass, author and leadership psychologist Martin Dubin shows why even seasoned ...

In today’s volatile environment, leaders face high‑stakes decisions amid economic shocks, ethical dilemmas, and public scrutiny. Strong leadership requires more than expertise—it demands ...