Despite a slow start to the Prime Day summer sales event, U.S. online sales reached $24.1 billion with retailers offering deeper discounts than last year.

Prime Day features discounts on Amazon-exclusive products, trending items and the hottest brands on the site. Prime members can also take advantage of deals across more than 35 categories, including electronics, kitchen, beauty and apparel.

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Amazon did not mess around for Prime Day 2025, delivering record-low prices on the entire lineup of AirPods. The new AirPods 4 earbuds dropped to a historic $89, somehow. The AirPods Pro 2 fell to $149. And Beats, the AirPods' cool little sibling, also went on sale (FYI, Beats deals are still going strong for the post-Prime Day weekend).

There are still savings across telescopes and binoculars, even after Prime Day, but we expect them to finish soon.

Adobe released final figures on Saturday for the Prime Day event that ran from July 8 to July 12. The report analyzed direct transactions online, covering over 1 trillion visits to U.S. retail sites,

Prime Day runs July 8 through July 11, two days longer than previous years. According to our research, these are the lowest prices of the year, beating or matching Black Friday. You can save up to 50% on these power stations.

The figures apply across all online retailers for Amazon Prime Days. Tariffs and economic uncertainty are on the minds of shoppers as they prepare for Amazon's summer Prime Day sales. But at least one company is forecasting that sales for the online sales event will break records as budget-conscious shoppers look for deals.