Pop Mart Americas recently sued a group of 7-Eleven stores in California for selling counterfeit Labubus. Zhang said more companies may face lawsuits from Pop Mart over Lafufus, but counterfeits might also decrease as Pop Mart ramps up its production.

The Chinese toymaker Pop Mart is capitalizing on the runaway success of its ugly-cute Labubu dolls as it nears a $4 billion profit.

Pop Mart’s trending “Labubu” dolls fuel a global craze, with soaring sales, viral unboxings, and plans to double revenue through mini phone-hanging versions.