Twitter’s rebrand to X isn’t an ‘abandonment’ of its trademark rights, X Corp. claims.

Operation Bluebird petitioned to cancel the marks on the basis that X Corp. has "legally abandoned its rights in the Twitter ...

Twitter never left.’ A week after a new start-up petitioned to ‘bring back’ the Twitter name and bird logo, Elon Musk’s X ...

In response to a recent trademark petition claiming X had abandoned the Twitter name, the company updated its Terms of ...

In its 43-page lawsuit, which was filed in federal court in Delaware, X Corporation alleges trademark infringement, adding ...

X has updated its terms of service and filed a petition to seemingly counter an attempt to remove its control of old Twitter ...

Musk bought Twitter in 2022 for $44 billion. About a year later, the company rebranded as X. Now, however, X is arguing in ...

Operation Bluebird alleges X Corp. has ‘no intention to resume use.’ ...

Elon Musk's X has updated its terms of service and filed a countersuit to maintain ownership of the 'Twitter' trademark, following a challenge from startup Operation Bluebird.

Despite rebranding as X, Elon Musk’s platform is battling a startup to retain Twitter trademarks it once declared obsolete.

The issue is over copyright and legal usage, but the story could be far more important from a branding standpoint.

Operation Bluebird, a new US-based startup, has filed a petition seeking the ownership of the Twitter trademark.