USC's re-signing announcements turn heads in NIL era

The USC Trojans have re-signed quarterback Jayden Maiava. He joins receiver Tanook Hines, running back Waymond Jordan, and ...

Oregon State’s NIL management deal with Blueprint Sports is officially dead

After news of the Blueprint deal being wound down, Dam Nation co-founder and former Oregon State athletics general manager ...

National champion coach wants Trump 'more involved' in NIL regulation: 'Our sport is getting killed'

Ed Orgeron reflected on college football’s NIL era, calling for clearer rules, President Donald Trump's involvement, and ...
Sportico on MSN

Georgia’s NIL Lawsuit Against Ex-LB Sign of Times in Modern NCAA Sports

The University of Georgia Athletic Association (UGAA)’s NIL lawsuit against former linebacker Damon Wilson II, who ...

Nike launches NIL collective with LSU athletes, extends partnership with program

The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is ...

Sens Marsha Blackburn, Maria Cantwell hustling to protect college athletes' finances in murky NIL world

EXCLUSIVE: Sens. Marsha Blackburn, R-Tenn., and Maria Cantwell, D-Wash., plan to go to bat for college athletes to help ...

NIL shaping future’s of Virginia Tech athletes

Kyle Lowe began his journey at Virginia Tech in 2020 as a preferred walk on and worked his way into a scholarship, even ...
WYSO Public Radio

Why college athletic departments are getting into the NIL beer industry

The trend might seem surprising, especially considering the rules established in many states that restrict which products ...

What to know about Ohio’s new NIL rule for high school athletes

Ohio is opening the door for student-athletes to earn endorsement money — mostly in small, local deals — while raising new legal, political and financial questions for families, schools and businesses ...

Which 2025 College Football Playoff teams have the most money? Breaking down the field's NIL spending power

Doing more with less can result in a CFP berth, but time and time again, the playoff process separates the haves from the ...