Then there’s LeBron James, who sometimes treats warmups like a soft-launch runway show. When LeBron wants attention before ...

LeBron James is scheduled to play in his 20th career Christmas Day game this year, extending his lead over Kobe Bryant for ...

LeBron debuts a fresh Nike colorway during the NBA Cup. If there’s one guarantee in this tournament, it’s that LeBron James ...

Los Angeles Lakers forward LeBron James wears the Nike LeBron 23 "Stewie" colorway against the Phoenix Suns on December 1, ...

This post contains affiliate links, where we may receive a percentage of any sale made from the links on this page. Prices and availability are accurate at the time of publication. Throughout his ...

In the nearly 80-year history of the NBA, a finite number of players are able to say that they have had their own signature sneaker. Even fewer can say they have maintained a line as long as that of ...

Nike has signed Cleveland Cavaliers forward LeBron James to a lifetime deal in what one source familiar with the negotiations said is the largest single-athlete guarantee in company history. "We can ...

LeBron James made a pivotal decision in 2003. He rejected an immediate $10 million offer from Reebok. Instead, he trusted his ...

LeBron James has built one of the most lucrative business profiles in sports. Since entering the NBA as the No. 1 pick in 2003, he parlayed on-court success into long-term commercial partnerships, ...

The latest entry in LeBron James’ signature line, the Nike LeBron 23 “Stocking Stuffer,” arrives with a festive flourish, ...

Cleveland Cavaliers forward LeBron James has inked a lifetime deal with Nike, ensuring that once his playing days are over, the apparel company will sell his image and brand forever. While insiders ...