India’s largest airline has been assigned the callsign ‘6E’. Mahindra will temporarily rename its new electric SUV, the 'BE ...
We highlight the ten most affordable cars in India that get ADAS (Advanced Driver Assistance Systems), along with the ...
Mahindra and Mahindra, one of the biggest names in the car business, launched two new sets of electric SUVs with the Mahindra ...
InterGlobe Aviation, which owns IndiGo airlines, has taken the auto maker to court over the use of 6E in its new EV brand ...
The carmaker argued that it is using the ‘BE 6e’ brand, and not the standalone ‘6E’ which is used by IndiGo flights, says it ...
Following a challenge from InterGlobe Aviation, Mahindra will change the name of its 'BE 6e' model to 'BE 6'. The company intends to fight the claim legally asserting the importance of brand rights.
Mahindra has applied for trademark registration under class 12 (vehicles) for "BE 6e" as a part of its electric origin SUV portfolio. Mahindra said that the mark "BE" is already registered with ...
Mahindra & Mahindra is renaming its electric SUV "BE6e" after IndiGo airlines' parent company, Interglobe, objected to the ...
Mahindra & Mahindra is rebranding its electric SUV from "BE 6e" to "BE 6" after a trademark infringement lawsuit from IndiGo ...
While trademark infringement cases are common in India, legal disputes between big publicly traded companies have been rare. IndiGo, India's biggest airline, sued Mahindra in the Delhi High Court last ...
India's Mahindra and Mahindra said on Saturday it would rename its latest electric car, a significant move after aviation ...
Mahindra & Mahindra renames its 'BE 6e' electric SUV to 'BE 6' amid a trademark dispute with IndiGo.