"From a marketing perspective, Mahindra Electric Automobile is getting free publicity from this fight. IndiGo's position in ...
As Mahindra and IndiGo battle it out over the trademark, issues around usage and implications provoke debate. Brand experts ...
Naming a car can be tricky. From copyright infringements to varying cultural and lingual interpretations, it can be a ...
Automobile manufacturer Mahindra on Monday told the Delhi High Court that it would not use the '6E' trademark for its ...
Following a challenge from InterGlobe Aviation, Mahindra will change the name of its 'BE 6e' model to 'BE 6'. The company intends to fight the claim legally asserting the importance of brand rights.
Indias renowned automotive giant, Mahindra & Mahindra, has found itself in a legal dispute with the countrys largest airline, ...
New Delhi: Mahindra & Mahindra said it has decided to rename its new electric vehicle brand as 'BE 6' but noted that it will ...
Mahindra and Mahindra (M&M) on Saturday confirmed the renaming of its newly launched electric SUV 'BE 6E' to 'BE 6' amidst an ongoing legal dispute with InterGlobe Aviation, which owns IndiGo Airlines ...
Mahindra has renamed its BE 6e electric SUV to BE 6, priced at Rs 18.90 lakh, while contesting a legal trademark dispute with ...
Mahindra, which was served a notice by Interglobe on the matter, said it will challenge the matter in court after Interglobe ...
Meanwhile, as the fight continues in the Delhi High Court, Mahindra said in a statement on Saturday, "We are hence taking the ...
Mahindra has renamed its newly launched electric SUV from BE 6e to BE 6 amid a trademark dispute with IndiGo. Read to know ...