For now, the newly unveiled SUV will be sold as the BE 6. Mahindra revealed the BE 6e at the end of November 2023 as part of ...
India’s largest airline has been assigned the callsign ‘6E’. Mahindra will temporarily rename its new electric SUV, the 'BE ...
From the newly launched Honda Amaze to compact SUV options like the Creta and Seltos, take a look at the entire report ...
Mahindra and Mahindra, one of the biggest names in the car business, launched two new sets of electric SUVs with the Mahindra ...
InterGlobe Aviation, which owns IndiGo airlines, has taken the auto maker to court over the use of 6E in its new EV brand ...
The carmaker argued that it is using the ‘BE 6e’ brand, and not the standalone ‘6E’ which is used by IndiGo flights, says it ...
Following a challenge from InterGlobe Aviation, Mahindra will change the name of its 'BE 6e' model to 'BE 6'. The company intends to fight the claim legally asserting the importance of brand rights.
Mahindra has applied for trademark registration under class 12 (vehicles) for "BE 6e" as a part of its electric origin SUV portfolio. Mahindra said that the mark "BE" is already registered with ...
Mahindra & Mahindra is renaming its electric SUV "BE6e" after IndiGo airlines' parent company, Interglobe, objected to the ...
Mahindra & Mahindra is rebranding its electric SUV from "BE 6e" to "BE 6" after a trademark infringement lawsuit from IndiGo ...
While trademark infringement cases are common in India, legal disputes between big publicly traded companies have been rare. IndiGo, India's biggest airline, sued Mahindra in the Delhi High Court last ...