Mahindra launched two electric SUVs on November 26. One of these SUVs was named BE 6E. Indigo objected to '6E.' Mahindra has ...
The term 'BE' is already a registered trademark with the automaker, representing its 'born electric' platform that forms the ...
On December 3, IndiGo filed a trademark infringement case against Mahindra Electric Automobile Limited in the Delhi ...
For now, the newly unveiled SUV will be sold as the BE 6. Mahindra revealed the BE 6e at the end of November 2023 as part of ...
Mahindra will temporarily rename its new electric SUV, the 'BE 6e' to 'BE 6', following IndiGo Airlines objection to the ...
The carmaker argued that it is using the ‘BE 6e’ brand, and not the standalone ‘6E’ which is used by IndiGo flights, says it ...
The case will be closely watched as it not only involves two of India’s leading companies but also raises questions about ...
IndiGo, India's biggest airline, has sued automaker Mahindra and Mahindra for trademark infringement over its use of "6E" in ...
IndiGo filed a lawsuit against Mahindra over the name of the BE 6e electric SUV, which is the same as the callsign of the low ...
Mahindra has announced that its newly launched electric SUV, the BE 6e, will be rebranded simply as ‘BE’ as it continues to ...
Mahindra has decided to contest the brand rights of ‘BE 6e’ in court after IndiGo claimed the trademark of ‘6e’ as its own.
Leading automaker Mahindra on Saturday said it will strongly contest the brand rights of its electric SUV 'BE 6e' in court, ...