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Indigo, Mahindra
Court accepts Mahindra's undertaking to drop '6E' amid tussle with Indigo
Mahindra agrees to rebrand its electric SUV, but maintains it will challenge IndiGo's claims; next hearing in the case in April 2025
6E vs 6e: IndiGo, Mahindra Electric battle it out over a trademark
As Mahindra and IndiGo battle it out over the trademark, issues around usage and implications provoke debate. Brand experts feel there are too many nuances.
Mahindra renames EV on IndiGo protest, to move court
Mahindra, which was served a notice by Interglobe on the matter, said it will challenge the matter in court after Interglobe legally objected to the use of "BE6e" on Mahindra's new electric car, something that the auto company referred to as 'Be Sexy'.
Mahindra undertakes to not use '6E' mark till disposal of IndiGo suit before Delhi High Court
Automobile manufacturer Mahindra on Monday told the Delhi High Court that it would not use the '6E' trademark for its upcoming electric vehicle (EV) BE 6E till
Mahindra Renames BE 6e Amid Legal Battle with IndiGo, Vows to Defend Brand Rights in Court
Indias renowned automotive giant, Mahindra & Mahindra, has found itself in a legal dispute with the countrys largest airline, IndiGo, over the name of Mahindras latest electric SUV, the BE 6e.
India's IndiGo sues Mahindra in fight over use of '6E' branding
IndiGo, India's biggest airline, has sued automaker Mahindra and Mahindra for trademark infringement over its use of "6E" in branding its latest electric vehicle, legal papers show. Mahindra in a stock exchange filing,
Mahindra contesting IndiGo's claim over trademark, renames new SUV 'BE6'
On December 3, IndiGo filed a trademark infringement case against Mahindra Electric Automobile Limited in the Delhi
Mahindra Renames Electric SUV to BE 6 Amid Trademark Dispute with IndiGo
Mahindra has renamed its newly launched electric SUV from BE 6e to BE 6 amid a trademark dispute with IndiGo. Read to know more!
Mahindra-IndiGo War Over '6e' Heats Up, Automaker To Approach Court
Leading automaker Mahindra on Saturday said it will strongly contest the brand rights of its electric SUV 'BE 6e' in court, after InterGlobe Aviation Limited, which runs IndiGo airline, sued Mahindra over using the name '6E'.
Mahindra Renames Electric SUV To ‘BE 6’ In ‘6e’ Fight With IndiGo
Mahindra has decided to contest the brand rights of ‘BE 6e’ in court after IndiGo claimed the trademark of ‘6e’ as its own. Its latest electric SUV will be renamed to ‘BE 6’, in the meanwhile.
Mahindra BE 6e SUV Renamed to BE 6 amid Legal Tussle with IndiGo
Mahindra and Mahindra has decided to rename its newly launched SUV, the Mahindra BE 6e, to Mahindra BE 6, amid an ongoing tussle with InterGlobe Aviation, which runs IndiGo airlines in India. The decision comes as the company plans to battle InterGlobe Aviation in the court over a trademark.
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2h
Mahindra BE 6e renamed after IndiGo row: 5 times car names created a stir
Naming a car can be tricky. From copyright infringements to varying cultural and lingual interpretations, it can be a ...
cnbctv18
2h
Mahindra won’t use 6E mark for its EV until IndiGo case is disposed, submits undertaking
On the back of Mahindra renaming its SUV BE 6, the Delhi High Court has disposed of the application for interim orders and ...
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