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IndiGo, Mahindra
6E vs 6e: IndiGo, Mahindra Electric battle it out over a trademark
As Mahindra and IndiGo battle it out over the trademark, issues around usage and implications provoke debate. Brand experts feel there are too many nuances.
Court accepts Mahindra's undertaking to drop '6E' amid tussle with Indigo
Mahindra agrees to rebrand its electric SUV, but maintains it will challenge IndiGo's claims; next hearing in the case in April 2025
Mahindra contesting IndiGo's claim over trademark, renames new SUV 'BE6'
On December 3, IndiGo filed a trademark infringement case against Mahindra Electric Automobile Limited in the Delhi
Mahindra Renames Electric SUV To ‘BE 6’ In ‘6e’ Fight With IndiGo
Mahindra has decided to contest the brand rights of ‘BE 6e’ in court after IndiGo claimed the trademark of ‘6e’ as its own. Its latest electric SUV will be renamed to ‘BE 6’, in the meanwhile.
Mahindra to contest ‘BE 6e’ trademark against IndiGo in court, changes electric SUV brand name to ‘BE 6’
Mahindra Group will rename the SUV brand ‘BE 6’, but ‘the claim by IndiGo is baseless,’ and it will challenge it during court proceedings, the automaker said in a statement on Saturday
Mahindra-IndiGo War Over '6e' Heats Up, Automaker To Approach Court
Leading automaker Mahindra on Saturday said it will strongly contest the brand rights of its electric SUV 'BE 6e' in court, after InterGlobe Aviation Limited, which runs IndiGo airline, sued Mahindra over using the name '6E'.
Mahindra renames EV on IndiGo protest, to move court
Mahindra & Mahindra is renaming its electric SUV "BE6e" after IndiGo airlines' parent company, Interglobe, objected to the use of "6E." Mahindra plans
Mahindra undertakes to not use '6E' mark till disposal of IndiGo suit before Delhi High Court
Automobile manufacturer Mahindra on Monday told the Delhi High Court that it would not use the '6E' trademark for its upcoming electric vehicle (EV) BE 6E till
Mahindra renames BE 6e SUV after IndiGo’s 6E trademark row, plans to contest in court
For now, the newly unveiled SUV will be sold as the BE 6. Mahindra revealed the BE 6e at the end of November 2023 as part of its "born electric" lineup. Deliveries are set to begin in late February or early March 2025,
'IndiGo's Current Stance Is Inconsistent': Mahindra Renames BE 6e to BE 6, Says Will Continue Fighting In Court
A launch that was supposed to aid one of the largest automakers in the country has landed it in a soup. Mahindra and Mahindra, one of the biggest names in the car business, launched two new sets of electric SUVs with the Mahindra BE 6e and the Mahidnra XEV 9e.
Mahindra vs Indigo trademark row: BE 6e renamed as ‘BE’
Mahindra has clarified that the ‘BE’ nameplate is already registered under Class 12, referring to the company’s ‘Born Electric’ platform that powers the BE 6e. The automaker argues that the name ‘BE 6e’ is distinct from IndiGo ’s ‘6E’ call sign,
Hindustan Times on MSN
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Mahindra BE 6e renamed after IndiGo row: 5 times car names struck the wrong chord
Naming a car can be tricky. From copyright infringements to varying cultural and lingual interpretations, it can be a ...
cnbctv18
1d
Mahindra won’t use 6E mark for its EV until IndiGo case is disposed, submits undertaking
On the back of Mahindra renaming its SUV BE 6, the Delhi High Court has disposed of the application for interim orders and ...
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