I think that is the message of Apple's latest holiday commercial, "Heartstrings," naturally, which focuses specifically on the Apple AirPods Pro 2's latest auditory capabilities.

Apple’s Heartstrings ad and AirPods Pro 2 stand out in a competitive landscape where major players like Microsoft, Google, and others have also developed impactful accessibility campaigns. Each company takes a distinct approach to inclusivity, appealing to different aspects of their audience’s values and needs.

Apple rolled out Apple AirPods Pro 2 with a hearing aid feature, saying, “People with hearing loss wait an average of 10 years before getting their hearing tested and fitted for hearing aids. Leaving millions unaware they’re living with hearing loss and without the assistance they need."

To my knowledge, Heartstrings is the first holiday spot from Apple to prominently feature disability and accessibility.

Apple released an emotional Christmas ad the focuses on the Hearing Aid feature available on the AirPods Pro 2.

The ad flashes back to sweet family moments when the father also couldn’t hear well. Returning to the present moment, he puts in the AirPods Pro 2 and the sounds all become clear, thanks to the earbuds’ clinical-grade Hearing Aid feature, introduced a month ago.

Apple's AirPods Pro 2 now let users in France test their hearing and reduce loud noises, but the hearing aid feature is stuck in regulatory limbo.

Apple’s latest holiday advertisement for its AirPods Pro 2 is making waves across social media, striking an emotional chord while highlighting the brand’s latest innovation. Titled “Heartstrings,” the nearly two-minute ad introduces the hearing health features in iOS 18.

Elon Musk praised Apple's holiday ad showcasing AirPods Pro 2's innovative hearing aid feature, allowing a father with hearing loss to clearly hear his daughter's guitar performance. Apple CEO Tim Cook highlighted the technology's personalized sound profile,