Young adults also were more likely to misunderstand how the program pays out benefits, the Cato poll found. Half of Gen Z ...

A broad majority of Americans still view Social Security favorably, but new polling suggests younger generations—especially ...

According to a First Insight study, 73% of Gen-Z consumers are willing to pay more for sustainable product. Many are also ...

Gen Z's obsession with youth sparked age-shaming. Now, some are pushing back against a culture terrified of turning 30.

Data shows Gen Z’s rising engagement with wine is driven by lighter styles, values-focused buying habits, and tasting rooms ...

The two generations tend to have opposing views over cash in hand, how it makes costs feel "real," and how it makes them more ...

And younger generations are so disappointed and frustrated by the state of the housing market they’re spending more of their ...

Gen Z views the world as a scary place, according to new research presented at the 2025 Society for Risk Analysis Conference.

Vinyl record sales have risen by an average of 18% per year over the past half-decade. That’s according to a report from ...

Skip the socks and get the young person in your life what they really want this Christmas. We tell you what it is—and show ...

Madison, Wisconsin, is the best U.S. city for Gen Z workers, based on affordability, employment, and social life. Find other ...

The young conservatives who spoke with the Deseret News nearly all said a top issue that differentiates Gen Z from prior generations is the perception that the American Dream is out of reach. Surveys ...