Ford scraps fully-electric F-150 Lightning
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Ford scraps fully-electric F-150 Lightning as mounting losses and falling demand hits EV plans
Ford Motor Co. is pivoting away from its once-ambitious electric vehicle plans amid financial losses and waning consumer demand for the vehicles.
The sum marks the U.S. auto industry’s biggest reckoning to date that it can’t realize its EV ambitions anytime soon.
Ford Motor announced a $19.5 billion charge on electric-vehicle investments on Monday, the most visible sign to date of the auto industry’s pullback from a technology carmakers wholeheartedly embraced early this decade.
It’s official. The all-electric pickup is dead, but Ford is promising the F-150 Lightning EREV will be “every bit