Ford Motor is keeping the F-150 Lightning, but changing its technology. It plans to add thousands of jobs and enter this new business.

Ford is ending production of the F-150 Lightning truck and pivoting to focus on manufacturing hybrid vehicles and smaller electric vehicles.

The move comes as a response to the Trump administration’s waning support for electrification and a weakening consumer market.

Read: Jim Farley Warns Europe It’s Selling Its Future To Chinese Carmakers. Much of Ford’s early EV effort hinged on the F-150 Lightning. Promoted by some as a cornerstone of

Ford is reworking its future around what customers are actually buying, stepping away from cost-heavy electric bets that no longer add up.

Ford plans to repurpose BlueOval SK Battery Park in Kentucky. Over 1,500 workers at the plant will be laid off starting in February. What we know.

Renault Group and Ford are joining forces to supercharge their electric vehicle strategies in Europe, announcing a major partnership that blends Renault’s EV expertise with Ford’s market presence. The two automakers will share electric platforms and collaborate on new light commercial vehicles (LCVs) to boost competitiveness across the continent.

The Ford F-150 Lightning is officially dead … for now. Ford has announced a sweeping update to its future truck