Always a bit nerve-wracking when you build a campaign around a current sporting event. Lacoste is betting on brand ambassador Novak Djokovic in the US Open tennis (he's won a record 24 slams already ...

Alcaraz kick-starts his quest for a maiden title at Flushing Meadows on Monday against Reilly Opelka, while Sinner faces Vit ...

Djokovic had just beaten Juan Martin del Potro in straight sets, equaling Pete Sampras’ Grand Slam record with his 14th title. But it was that playful moment with Butler that stole the spotlight. Now, ...

Reigning US Open champion and current world No. 1, Aryna Sabalenka, opened up about the difficult road that brought her to ...

Novak Djokovic made relatively light work of 19-year-old American Learner Tien at the US Open but was forced to deal with a ...

Britain's Emma Raducanu faces qualifier Ena Shibahara and defending champion Aryna Sabalenka takes on Rebeka Masarova in the ...

Italy has long valued some of the finer things in life – good food, good wine, unparalleled architecture. Now, the country’s ...

Norrie started his US Open campaign against Sebastian Korda, who was playing in just his fourth match since the French Open.

Prize money has become a heated topic within the tennis community, particularly this year. A collective of the top 20 men's and women's players sent a letter advocating for a larger share of revenue ...

In the high-stakes world of professional tennis, physical condition can often be the deciding factor between victory and defeat. Novak Djokovic, the 38-year-old Serbian tennis superstar, recently ...

The 2025 US Open has 48 American players in action, the most since 1997. With Coco Gauff, Jessica Pegula, Emma Navarro, ...

Novak Djokovic fueled Serena Williams comeback buzz at US Open 2025, urging her return after praising her Maria Sharapova tribute.