NIL has dramatically altered the college sports landscape. Now that colleges are allowed to pay student-athletes, players can ...

Texas Tech recently signed a player to a reported three-year, $2.3 million contract, going all in to assemble a roster it ...

Deion Sanders Says the Quiet Part Out Loud About the College Football Playoff and NIL Spending originally appeared on Athlon ...

A year after choosing Avery Johnson over Will Howard, Kansas State is primed for College Football Playoff run because its ...

This article was originally published on www.si.com as Deion Sanders Explains Why He Wants a College Football Salary Cap in ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

In this week's sports business cheat sheet, digging into Texas Tech, Ben Shelton and readers' favorite 21st century sports ...

More high school recruits join Felix Ojo with multi-million revenue share NIL deals in the aftermath of the House settlement.

Colorado Buffaloes coach Deion Sanders took the stage at Big 12 media day in Frisco, Texas on Wednesday. Coach Prime was asked about his thoughts on the current ...

Deion Sanders didn't disclose much about his health situation in his first public appearance in over two months, but the ...

As part of the Big 12 Conference media days, ESPN’s Matt Barrie led a roundtable discussion that included the coaches in ...

More NIL money doesn't always mean more success, and no one knows that better than Colorado.