In 2025, the term is more relevant than ever with the rise of content creators and streamers who give fans access to their daily lives. In television, people have shown deep investment in storylines in popular shows like "The Summer I Turned Pretty," according to the news release.

Cambridge Dictionary recently announced its Word of the Year, with it having a connection to Taylor Swift and Travis Kelce. The word “parasocial” earned the title, with the dictionary noting that its media usage increased after the famous couple’s engagement news.

Taylor Swift and Travis Kelce 's love story is now influencing the dictionary. Cambridge Dictionary just announced its 2025 word of the year, revealing it was partially inspired by Swift's lyrics and her much-talked-about engagement to Kelce back in August.

“Slop” means poorly crafted AI content, “memeify”, means to turn an event into a meme, and “pseudonymization” is a form of encryption that turns individual information like names and addresses into a number or name that has no meaning.