How long is too long when it comes to a movie? Well, the average feature film is between 90 and 120 minutes, but not all ...

When combined with information that details representative, person-level behavior, these data sets significantly advance the science of audience measurement. Given the wide adoption of smart TVs and ...

Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of ...

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.