Siri, Apple and Google
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Apple is reportedly in talks with Google to use its Gemini AI models to overhaul Siri, as analysts criticize Tim Cook's AI strategy as a "disaster" and urge Apple to pursue acquisitions and partnerships to catch up with rivals.
The company previously approached OpenAI and Anthropic for similar discussions about using their technology to power Siri, and reportedly, Google has begun training a model that could run on Apple’s servers. Apple is not expected to make a decision about whether to bring on a partner for the Siri revamp for another several weeks.