I've been covering Prime Day sales for years and this is the first time I can remember this type of promotion overlapping with the actual sales event days. And despite some actually incredible deals on things like Apple devices and TVs,

Amazon is hosting its annual Prime Day event, but for 2025, it is 4 days long (rather than 2). We're rounding up all of the best deals of the event so far and updating this article live with the cream of the crop.

Adobe Analytics predicted Amazon consumers would spend $23.8 billion throughout the four-day event, $9.6 billion more than last year’s event, according to Forbes.

The Tineco iFLOOR 5 Breeze Complete retails currently for $189, down from its normal price of $299 with is a massive 37% discount and one of the most aggressive deals you’ll find on any vacuum this Prime Day. It’s also the current #1 best seller in wet dry vacuums on Amazon.

Amazon outshines Walmart for long-term growth. Click to read more about their profitability, e-commerce edge, and valuation, and why I rate AMZN a Buy and WMT a Sell.

The Bravia 3 sits at the tail end of Sony's 2024 TV lineup, sporting a much more budget price point. It uses a 60Hz refresh rate on Sony's 4K HDR X1 processor, but gamers will enjoy the ALLM support and several PS5-specific features, like Auto HDR Tone Mapping and Auto Game Picture Mode. You also get HDR10/HLG/Dolby Vision support and Google TV.

Following Amazon Prime Day, we found the best sales you can shop this weekend. Score Spanx sets, Levi’s jeans, Wayfair décor, Béis luggage, Kate Spade bags, Ulta Beauty skincare, and Zappos shoes for up to 70 percent off.

It can also get you some money off of this year’s most ludicrous shooter, DOOM: The Dark Ages. The prequel to the 2016 reboot and DOOM Eternal is down to £50, which we acknowledge feels closer to a more reasonable price to begin with (maybe I’m just getting old).