During Amazon Prime Day 2025, which ran July 8-11, shoppers spent record amounts and bought record number of items, according to Adobe Analytics.

Adobe released final figures on Saturday for the Prime Day event that ran from July 8 to July 12. The report analyzed direct transactions online, covering over 1 trillion visits to U.S. retail sites, 100 million SKUs, and 18 product categories.

Online spending is expected to surge to $23.8 billion across U.S. retailers during a 96-hour Amazon Prime Day event this week, according to an Adobe Analytics forecast released on Monday, as shoppers seek strong discounts on back-to-school gear ranging from apparel to electronics.

The firm noted that more than half of respondents use generative AI for research, and 47 percent use it for product recommendations.

Adobe released initial one-day figures for the Amazon Prime Day event, with promotions happening broadly across U.S. retailers this week.