This high-profile collaboration may spur similar deals across the industry as organizations seek the best mix of software and AI capabilities.

Salesforce and Google Cloud are deeply integrating their customer service platforms – Salesforce Service Cloud and Google Cloud’s Customer Engagement Suite – to create a seamless and intelligent support experience. Expected later this year, this unified approach empowers AI agents in Service Cloud with:

The expanding partnership is aimed at creating a more seamless, AI-powered customer service and workplace experience.

Agentforce will be able to use Google’s Gemini models, allowing agents to work with images, audio, video, and handle more complex tasks.