In the business world, values are standards of conduct that a company wants each member of the organization to follow. Top management seeks to establish a corporate culture in which certain values are ...

You’ve probably heard the term “core values” before—however, have you noticed that many businesses are integrating them into their practices? This trend highlights just how crucial core values are in ...

Consumers and stakeholders have become increasingly conscious of corporate ethics and morals. For companies, this means it's now essential to effectively communicate and demonstrate their values to ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...

Gregory Maio's research receives funding from the Economic and Social Research Council (UK) and the Templeton Foundation (USA). When we talk about “human values” we tend to mean important abstract ...