L Catterton invests in Haldiram’s to enhance its market leadership and accelerate international expansion in the snack industry.

According to COMvergence, The Magnum Ice Cream Company’s global media spend is projected to be £332 million. Julien Barraux, ...

When we wrote about Bulletproof’s new look for Liverpool back in April, the club had just clinched a glorious Premier League ...

Ten years after influencer marketing emerged as an experimental line item in media plans, the discipline has become a core ...

The awards celebrated brands and agencies who have redefined the art of storytelling and brand communication through ...

Magnum Ice Cream Company is now a standalone, pure-play ice cream leader with 21% global market share after its spin-off from ...

Super Bowl LX will be played on February 8, 2026. As usual, the advertising during the game will be in the spotlight as ...

Mark Ritson has released a one-hour lecture breaking down what he calls the 10 marketing moments of the year, offering ...

Our columnist picks her highlights and lowlights of the year, from Wizz Air’s inovative ‘All you can fly’ pricing to the ...

Three decades on, the company is no longer trying to win by being the cheapest. With its latest Nirma Advance campaign, ...

Unilever has picked creator agency Buttermilk to lead creator programmes across three brands: Tresemmé UK, Liquid IV and Simple Skincare UK, following a competitive pitch. Campfire was the incumbent ...

On the occasion of the 75th Anniversary of the AAF Advertising Hall of Fame (AHOF), the esteemed Council of Judges, led by ...