In what might be one of the most easily predictable AI missteps to date, Taco Bell's recent move to replace human employees with AI to help manage drive-thru orders has gone spectacularly wrong. From ...

Taco Bell launches its value menu with a chauffeured, multi-course tasting experience.

Last year, Taco Bell made a simple bet that Alexa-like voice assistants could handle the drive-thru window. It didn’t consider whether people could handle dealing with AI. According to the Wall Street ...

That distant ringing? It’s the sound of the Taco Bell death knell, tolling for the restaurant chain’s shambolic AI-powered drive-thrus. We exaggerate, but only a little. The much-maligned tech ...

In the perennial arms race for Super Bowl ad supremacy, where brands typically rely on Hollywood A-listers to move the needle ...

Fast food companies have been experimenting with integrating artificial intelligence into their restaurants, from Flippy the burger-flipping robot at White Castle to dynamic pricing at Wendy's. One ...

Fast-food drive-thrus may not be getting much faster, but they’re getting smarter, and friendlier staff might still matter more than artificial intelligence, a new report found. The 25th Annual ...