A contest to design a sound-only magic trick could help psychologists learn about differences between visual and auditory perception.

Top magic tricks you can do at home using science! Impress your friends with these simple experiments!

Psychologists refer to this as the “peak-end rule”: People tend to prioritize remembering the peaks (i.e., the most exciting ...

Professional magicians have been baffling audiences for hundreds of years, igniting a sense of child-like wonder and even ...

And magicians rated exposing magic tricks frequently found in commercial ... Dr. Kuhn's work seeks to unravel the science behind magic. In the study, they highlighted that while magician societies ...

Nobel prizewinner Alain Aspect’s ‘crackpot’ studies of quantum entanglement have explored the tricks reality plays on us — ...

Martin Gardner’s Mathematical Games column in Scientific American fascinated and mystified readers for decades—and his legacy ...

Can discarded beef skins become premium dog food? Would camel milk work for your morning flat white? These are just two of ...

From steak to salmon, when you marinate meat, a fair bit of science is involved in boosting its texture and flavor. We asked ...