While the releases showcase Houston's hold on sneaker culture, they're part of a longer lineage. Houston-inspired sneakers ...

Nelly Korda shared her wish for LeBron James to hit the range with her on social media. Both Korda and James are from ...

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

Kevin Durant gave a crystal clear verdict on Steph Curry's split with sports brand Under Armour. On Nov. 13, Curry and Under ...

In the third episode of the second season in “On The Rise: JuJu Watkins,” the docuseries frames the superstar’s special ...

Rockets legend Hakeem Olajuwon's son is committed to an ACC school originally appeared on The Sporting News. Add The Sporting ...

USMNT year in review, Curaçao shocks the world, LeBron makes season debut, CFP rankings, NFL power rankings, Denver's ...

Ronaldo’s lifetime deal reaches the billion-dollar mark because Nike secured permanent rights to his name, image, and CR7 branding across boots, apparel, and global campaigns. The CR7 product line is ...

For our look back on the past quarter century in sports, we decided to crown the best of the best from each year across all ...

Michael Shapiro is a sports reporter for Chron, covering the Astros, Rockets, Texans and every team in town. Michael is a ...

LeBron James returned to practice with the Los Angeles Lakers and is waiting to see how he feels before deciding whether to ...

In his first game since the announcement, Curry wore a pair of Nike Kobe shoes during his warmup for the Warriors-Spurs game on Friday. When the game started, he switched back to the Curry 12 Under ...