It was originally known as the Macy's Christmas Parade as an effort to give holiday sales a boost for the new Macy's store, according to the Library of Congress. On Nov. 27, 1924, the tradition began ...
TV Talk: How Macy’s Thanksgiving Day Parade evolved through the decades (and how it stayed the same)
“Macy’s Thanksgiving Day Parade” (8:30 a.m. Thursday, WPXI) has always been an inherent promotional opportunity for its namesake department store, an effort to jump-start the holiday shopping season.
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