Add Yahoo as a preferred source to see more of our stories on Google. False memories are more than just misremembering someone's name. T-shirt tycoons Fruit of the Loom are both makers of functional, ...

Explore 5 classic eye-tracking experiments for memory studies. These foundational paradigms reveal how gaze behavior reflects encoding, retrieval, working ...

Memory is not a video recorder, even though we might like to think it is. Our eyes are not lenses through which we perfectly capture reality. Our brain is not a flash hard drive. Rather, memory is ...

Let's say you typically eat eggs for breakfast but were running late and ate cereal. As you crunched on a spoonful of Raisin Bran, other contextual similarities remained: You ate at the same table, at ...

False memories cause real problems. A false identification sends an innocent person to prison. A false childhood memory can disrupt a family. But what if there are ways to reverse false memories? What ...

DENVER (AP) -- Remember that wonderful day when Bugs Bunny hugged you at Disneyland? A study presented Sunday shows just how easy it can be to induce false memories in the minds of some people. More ...

When intrusive thoughts in obsessive-compulsive disorder (OCD) feature inaccurate memories, you may have false memory OCD. As with other subtypes of OCD, medication and psychotherapy can help treat ...

Fruit of the Loom's logo never had a cornucopia and you didn't have pizza for dinner last Friday. By RJ Mackenzie Published Jan 27, 2026 9:01 AM EST Image: DepositPhotos Get the Popular Science daily ...