For now, the newly unveiled SUV will be sold as the BE 6. Mahindra revealed the BE 6e at the end of November 2023 as part of ...
India’s largest airline has been assigned the callsign ‘6E’. Mahindra will temporarily rename its new electric SUV, the 'BE ...
A launch that was supposed to aid one of the largest automakers in the country has landed it in a soup. Mahindra and Mahindra ...
The carmaker argued that it is using the ‘BE 6e’ brand, and not the standalone ‘6E’ which is used by IndiGo flights, says it ...
In the second video, the host shows the people the BE 6E- the more radical e-SUV of the two. People shown in the video are seen getting awestruck by the design and praising it. The BE 6e has a ...
Auto major Mahindra & Mahindra on Saturday said that it will rename its newly launched electric SUV 'BE 6E' as only 'BE 6' amid the trademark tussle over infringement of '6e' between Mahindra & ...
Mahindra Electric Automobile Limited (MEAL) will change the name of its electric SUV BE 6e to BE 6 at the time of launch ...
Facing the legal battle, the Mahindra has renamed it 'BE 6e' SUV to 'BE 6' for the smooth launching in the market.
The conflict arose over the alleged similarity between Mahindra’s “BE 6e” and IndiGo’s established “6E” brand.
Mahindra & Mahindra Limited (M&M) has announced to change the brand name of its electric origin SUV to BE 6 from BE 6e to ...
Mahindra, while contesting the brand rights in court, has decided to rename the BE 6e to BE 6 and will continue to contest ...
The case will be closely watched as it not only involves two of India’s leading companies but also raises questions about ...