A launch that was supposed to aid one of the largest automakers in the country has landed it in a soup. Mahindra and Mahindra ...
The carmaker argued that it is using the ‘BE 6e’ brand, and not the standalone ‘6E’ which is used by IndiGo flights, says it ...
Following a challenge from InterGlobe Aviation, Mahindra will change the name of its 'BE 6e' model to 'BE 6'. The company intends to fight the claim legally asserting the importance of brand rights.
In the second video, the host shows the people the BE 6E- the more radical e-SUV of the two. People shown in the video are seen getting awestruck by the design and praising it. The BE 6e has a ...
Auto major Mahindra & Mahindra on Saturday said that it will rename its newly launched electric SUV 'BE 6E' as only 'BE 6' amid the trademark tussle over infringement of '6e' between Mahindra & ...
Mahindra & Mahindra renames its 'BE 6e' electric SUV to 'BE 6' amid a trademark dispute with IndiGo.
Mahindra and Mahindra has renamed its newly launched SUV, the Mahindra BE 6e to Mahindra BE 6 amid ongoing legal tussle with ...
Mahindra Electric Automobile Limited (MEAL) will change the name of its electric SUV BE 6e to BE 6 at the time of launch ...
Mahindra & Mahindra on Saturday said it has decided to rename its new electric vehicle brand as 'BE 6' but noted that it will ...
Mahindra's BE 6E renamed to BE6 due to a legal battle with Indigo over trademark infringement. The SUV's market launch and ...
Facing the legal battle, the Mahindra has renamed it 'BE 6e' SUV to 'BE 6' for the smooth launching in the market.
The conflict arose over the alleged similarity between Mahindra’s “BE 6e” and IndiGo’s established “6E” brand.