The conflict arose over the alleged similarity between Mahindra’s “BE 6e” and IndiGo’s established “6E” brand.
India's Mahindra and Mahindra said on Saturday it would rename its latest electric car, a significant move after aviation ...
Mahindra & Mahindra Limited (M&M) has announced to change the brand name of its electric origin SUV to BE 6 from BE 6e to ...
Mahindra & Mahindra is set to contest IndiGo's trademark claim on the name "BE 6e" for its upcoming electric SUV in court, ...
Mahindra, while contesting the brand rights in court, has decided to rename the BE 6e to BE 6 and will continue to contest ...
However, Mahindra will contest the brand rights to use 'BE 6e'. IndiGo uses '6E' as the airline designator code. The Delhi ...
Mumbai: Leading automaker Mahindra on Saturday said it will strongly contest the brand rights of its electric SUV ‘BE 6e’ in ...
Following a challenge from InterGlobe Aviation, Mahindra will change the name of its 'BE 6e' model to 'BE 6'. The company ...