That trend may finally be shifting. On Monday afternoon, New Balance debuted a new color pack featuring rising star Tyrese ...

With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

A mic picked up Sixers’ VJ Edgecombe talking some healthy smack to Utah Jazz’ Elijah Harkless during Summer League play. We ...

While the brand already has a presence in basketball, represented by names like Darius Garland, Tyrese Maxey, and Cameron Brink, Flagg represents a new era for the Boston-based company, who will ...

The Mavericks selected Cooper Flagg as No. 1 NBA draft pick, bringing attention to his Maine roots and status as first White ...

The NBA shifted out of its Big 3 era through the implementation of the Play-In Tournament, flatter draft lottery odds and, of ...

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

Drafting Edgecombe gives the 76ers a balance of youthful energy and veteran experience. The former Baylor star is on the same ...

We are still awaiting Cooper Flagg's NBA debut, but the Dallas Mavericks prospect is already the odds-on favorite to win the ...

The first round of the 2025 NBA draft wrapped Wednesday night. A lot of things happened. Many were expected, like the Dallas ...

With LeBron James' future still unclear, the Los Angeles Lakers are heading into the 2025 offseason facing a pivotal crossroads. The franchise has historically relied on superstar ...