Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

When most people go to college, they generally have to pay their way. Unless you have a full scholarship, there’s a portion ...

Tech has spent a lot of money to land players in the transfer portal; they added more than 30 transfers in the past year to ...

Five-star Texas Tech commit Felix Ojo's agent reveals that other NIL packages began to dip in light of the House settlement.

Texas A&M volleyball earned multiple preseason honors from the SEC, including being No. 3 in the coaches' poll.

Big 12 Commissioner Brett Yormark is doubling down on his preference for staying with only five automatic qualifiers if the ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

With college football season quickly approaching, some of the sport’s key figures are making their way to North Texas for Big ...

Three-Star Recruit Calls Out Fans of SEC Powerhouse for Whining originally appeared on Athlon Sports.

The Arizona Wildcats' portion of Big 12 Media Days isn't until Wednesday. In addition to head coach Brent Brennan, Arizona is ...

Utah, projected to win the conference, finished 13th. Oklahoma State, picked third, finished last. Arizona State, slotted for ...