New research reveals Gen Z is redefining Britain's drinking culture through mindful consumption and experiential preferences, challenging the notion that young people are abandoning alcohol altogether ...

This report spells out the media landscape marketers face, and the clear benefits that a well-thought out Earned Media strategy can offer brands. Earned Media excels at generating culturally salient, ...

Highlights emerging trends in media and creative measurement, covering: the growth of marketing experiments; the price measurement gap; and the rise of AI-powered creative testing.

Carling Black Label, a beer brand owned by AB InBev, revitalised local soccer enthusiasm and drove brand growth in South Africa with its "Fak'Ugesi" campaign, aimed at reigniting fan passion.

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Advertising has two main jobs to do: reaching all potential category buyers with “Showmanship” and engaging in-market customers with “Salesmanship”. In a recent webinar with Sir John Hegarty – the ...

Imagine a beer, not just quenching thirst, but feeding a nation. That's the power of Castle Lager's "Bread of the Nation." Facing fading brand affinity and a declining perception of quality, the... We ...

Lexus, a car brand, enhanced brand affinity and drove sales among younger Emiratis during UAE National Day 2023 by addressing the needs of individuals with Color Vision Deficiency (CVD). During UAE ...

As India's sports ecosystem evolves, brands are beginning to look beyond cricket to explore emerging opportunities in sports like kabaddi, football, and athletics. It's 2025, and the Indian sports ...

Food and grocery delivery platform Foodpanda tapped the kawaii or cute phenomenon in Asia by adopting an adorable furry creature as its mascot to power its branding. Food and grocery delivery services ...

Lipton Ice Tea, a beverage brand, aimed to establish itself as a popular beverage choice among Saudi youth by promoting its zero-sugar variant in a market where ready-to-drink tea was virtually ...

Knorr Food Dream enabled the brand to reach out to its target audience to educate them on bouillon usage in multiple dishes/cuisines. This idea was made more believable & relevant by partnering with a ...