Every few weeks we hear about the next extraordinary sum a streaming platform has paid for exclusive rights to stream a premium sports event. But as Media Universe Cartographer Evan Shapiro says, ...

Much of today’s internet video content has settled into a dichotomy of delivery methods: the cost-effective but slightly lagging HTTP adaptive streaming and the ultra-responsive but expensive ...

When Netflix streamed the Paul/Tyson fight to a record-breaking 65 million simultaneous viewers, it wasn’t all smooth sailing. Many viewers were left frustrated by buffering, freezes, and audio-sync ...

The second half of 2023 saw the launch of numerous premium brands and the rise of exclusive deals. What has happened in the FAST sports landscape since then? Let's find out.

ThinkAnalytics, a global leader in AI-driven video discovery, viewer insights, and targeted advertising, has launched ThinkContextualAI, a contextual advertising solution that raises the bar for ...

Why the heck would Chick-fil-A start a streaming channel? Is this a completely new strategy or a copycat move? I endeavored to find out, and this is what I learned.

Zixi, the industry leader for reliable, live broadcast-quality video over IP networks and provider of the award-winning Software-Defined Video Platform (SDVP®), today announced a partnership with DICE ...

In edtech, the demise of third-party cookies may be even more dire than in ad-supported streaming, since course web­sites are typically designed with third­-party in­tegrations that deliver crucial ...

AI is the buzz term of 2024, and indeed, tech companies have put a lot of resources and commitment into adding or improving AI components in their products and services. The term AI covers a wide ...

SGAI is an ad-insertion technique that combines the advantages of CSAI and SSAI. This approach allows for more targeted ads and better technical delivery. It's part of an industrywide effort to ...

Samba TV's recently released report, Live Sports on Streaming Platforms, provides five key sets of data points to help advertisers and sports leagues better target their audiences both during and ...

Content is king, but when it comes to monetizing CTV advertising campaigns and maximizing their effectiveness, it's secondary to the data and metrics that guarantee that their marketing efforts are ...