Chat-based shopping is already how a lot of people make decisions. They describe what they need, ask follow-up questions, and narrow the options until something feels right. When ads show up inside ...

OpenAI built Instant Checkout so none of us would ever need to leave ChatGPT to buy something. Six months later, it handed the checkout back to the retailers, letting them steer the buying experience ...

İrem Işık is a Head of Marketing at Storyly. She holds a bachelor degree in business administration from the Middle East Technical University and MSc. degree in marketing & strategy from University of ...