For years, the easy way to describe live shopping in the West was "QVC for the internet." It was a fair enough line. The early streams had a novelty-act quality to them, usually a brand paying an ...

Deep linking is the practice of creating direct links to in-app locations rather than taking users to a browser navigated webpage. This allows users to bypass the app's navigations and access the ...

When shoppers are dressing for a moment, a standard product grid can feel like work. The opportunity is to meet that intent early, while excitement is high and decisions are still forming. World Cup ...

Big cultural moments create a rare kind of attention, but attention alone does not move shoppers to act. During events like the World Cup, your audience is already emotionally invested, highly ...

When cultural moments take over the feed, your shoppers are already in discovery mode. The challenge is turning that excitement into something they can explore and shop instantly. And you can ...