Moving from a focus on TV ads to an influencer-first strategy means Unilever is on a mission to upskill its marketing teams.

During the retailer’s full-year results today, Currys CEO said its marketing strategy, which has seen the brand take off on ...

Aiming to “better serve” the needs of 20 million UK customers, Aviva hopes its Direct Line takeover will serve to strengthen ...

Over a third of senior leaders also admit not always understanding the connection between campaign analysis and future ...

The parent company behind skincare brand Cetaphil, Galderma’s marketing lead discusses new audiences, “smart science” and operating at the speed of culture.

Having pioneered a new category in the UK frozen aisle, Little Moons is on a mission to build a “global mega-brand in ...

Aiming to mix shopping with experiences, the Asos World launch comes seven years after former loyalty programme A-List was ...

The surplus food app’s new CMO says “bold” marketing will be key to ensuring the business helps tackle food waste.

The IPA Bellwether Report has been recording how businesses are revising their marketing spend since the year 2000.

Meal kit provider Gousto wants to “compete directly with the supermarkets” as it eyes growth after focusing more recently on ...

With a third of its social media now creator content, Oatly is using influencers to tap into local markets and develop the ...

Sainsbury’s credits its push on customer service and improved price perceptions for delivering the supermarket’s highest market share since 2016.