Trust grows when brands behave like people—consistent, relatable, and warm—creating emotional bonds that outlast noise and ...

The latest OOH campaign marks a continued use of large-scale outdoor formats to build brand presence across multiple urban markets simultaneously.

Palki Sharma has stepped down as the Managing Editor of Firstpost. The development has been confirmed to afaqs! by sources ...

A large academic study analysing 500 million ad impressions finds AI-generated ads perform on par with human-created ...

Moneycontrol’s Eco Pulse is a composite high-frequency index which aims to measure India’s economic momentum on a monthly ...

Wondrlab Network, India’s platform-first marketing network, has announced the appointment of Ishaan Balvani as creative lead – digital. In his new role, Ishaan will spearhead digital-first creative ...

The baithak focused on Uttar Pradesh’s growth agenda, bringing together voices from governance, education, healthcare, ...

Prior to this, she led digital originals at Balaji Telefilms and held senior creative roles at Viacom18, Viu and ...

Brands no longer sell just products—they sell signals. Build a strong, trustworthy brand to withstand the internet’s ...

The partnership aligns the watch brand with a rising cricketer whose growing presence in sport and popular culture reflects changing consumer preferences.

As borrowing options multiply, understanding the differences between bank-led personal loans and app-based lending can help borrowers choose what truly fits their needs.

As part of her EVP mandate, Luminous Power Technologies, previously run by Bajaj, will form part of the Home Solutions portfolio under Bajaj’s leadership.